The team

We run businesses ourselves.

Between us we have decades of experience building companies and software. We've run support teams, hiring pipelines, marketing and SaaS products ourselves.

Who you'll work with

David Henzel

David Henzel

The Pathfinder

Serial founder. Built and scaled a portfolio of companies, several to exit.

Mert Hürtürk

Mert Hürtürk

Wizard of Iznik

More than two decades of shipping software that bends reality slightly.

Kadir F. Kiraz

Kadir F. Kiraz

The Codeweaver

Weaves data, code, and integrations into systems that do the work.

GQ Fu

GQ Fu

The Blacksmith

Built and scaled an outsourcing company past 500 people globally.

The portfolio

Where our experience comes from

We have founded, run or worked closely with each of these companies, and we use AI in all of them. Their problems are often the same ones you have.

Customer support & CX

LTVplus

A global customer experience company with hundreds of agents. What it gives us: experience with support operations, queues, quality and SLAs, and with where AI can take on support work without hurting the customer relationship.

Recruiting & HR

Love Not Fear

Recruiting focused on culture fit: hiring people for who they are as well as what is on their CV. What it gives us: experience with hiring, onboarding and retention, and with how teams change when AI is introduced.

Marketing

Shortlist

A marketing agency doing demand generation, SEO and content for growth-stage companies. What it gives us: experience with positioning, pipeline and content operations, and with where AI increases output without lowering quality.

SaaS & coaching

upcoach

A SaaS platform for coaching businesses and communities. What it gives us: experience with product, onboarding, activation and retention in a software company, and with coaching and knowledge businesses.

Customer reactivation

WinbackEngine

Wins back lapsed customers for service businesses with automated, personal outreach. What it gives us: experience with revenue operations and customer retention.

Between them they cover support, hiring, marketing, product and retention, so there is a good chance we have dealt with a version of your problem before.

Put that experience to work on your company.

Book an AI Audit